Branded

Where architecture meets identity. Uncover how global brands translate their values into built form—flagship stores, concept spaces, and environments that speak as boldly as the logos they represent.

OLD-WORLD GLORIOUS: HOTEL DE L’EUROPE

Old-world Glorious: Hotel De L’europe

A scene unfolds…the director in a thick English accent yells cut, actors drop character, and the camera crew begin musing about. The only thing left unchanged is the Hotel De L’Europe in all its opulent glory. When Alfred Hitchcock shot “Foreign Correspondent” in 1940 he included this Amsterdamian dutchess as part of his vision. Built...